Adrian Cheng on Hong Kong’s family office future, Asia’s US $5.8 trillion wealth transfer and strategic philanthropy

Tatler

Adrian Cheng, Chair of the Hong Kong Academy for Wealth Legacy (HKAWL), discusses Asia’s US $5.8 trillion intergenerational wealth transfer and the shift toward strategic philanthropy, referencing the Centre for Asian Philanthropy and Society’s study Family Philanthropy in Asia: Insights from Five Families,” which finds that family philanthropy in Asia strengthens intergenerational bonds through shared purpose and collaborative social impact.

Read the article here.

Maternal and Child Health in Asia: How Asian Philanthropy Can Meet the Moment

Maternal and child health (MCH) is critical to global health, poverty alleviation, and economic development. Yet across Asia, the impressive gains made over the past two decades in reducing maternal and child mortality are now at risk. The withdrawal of foreign assistance—such as from the United States, historically a major supporter of MCH in Asia—raises concerns about sustaining this progress in the region. 

In response to these shifts in international development funding, this report from the Centre for Asian Philanthropy and Society (CAPS) examines how domestic philanthropy in China, Indonesia, India, and the Philippines has contributed to MCH.  

It shows how domestic philanthropy has brought unique resources and know-how to the table alongside critical capital, highlighting areas where it has already made an impact: strengthening the capacity of health workers, supporting the local implementation of national policies, improving access to services in remote and underserved regions, and aligning with national nutrition programs for mothers and children. 

Asian philanthropy has demonstrated its potential to support MCH. This report explores how those contributions can be built upon to ensure that hard-won progress is not lost. 

Family Philanthropy In Asia: Insights from Five Families

The family unit serves as a cornerstone of many Asian cultures, influencing how business and philanthropy are conducted. In recent years, there has also been a notable rise in family offices and foundations in the region dedicated to doing good. This report delves into the motivations and strategies of five prominent Asian families, showcasing their unique journeys toward societal impact.  

This report profiles the Chaudhary family (Nepal), the Harilela family (Hong Kong ), the Li family (China), the Lo family (Hong Kong), and the Tanoto family (Indonesia/Singapore). While the stories of these five philanthropic families alone cannot capture broader regional trends, a detailed examination of what motivates their collective giving and how their approaches have evolved offers unique insights into family philanthropy in the region. Indeed, each family we studied has its own distinct way of giving back, but our study has also identified six common characteristics:  

  1. Family philanthropy comes in many forms: These families showcase different vehicles of giving—whether it be through corporation foundations, family foundations, hybrid models or charitable initiatives focused on specific causes—and have a mix of approaches to craft philanthropic strategies that align with their work styles and social goals.  
  2. Family philanthropy is primarily community-focused: Philanthropy is seen as a way to give back to the communities where these families have built their businesses, wealth and networks.  
  3. Family philanthropy is professionalizing: These families reflect a trend toward institutionalizing philanthropy, especially with the involvement of newer generations. This is demonstrated through the creation of foundations and the hiring of professional staff or external advisors to assess community needs, structure and manage programs and initiatives, and evaluate impact – with the family steering the overall direction and vision. 
  4. Family philanthropy is reinforced—and inspired—by the family business: These families use their business expertise to enhance their philanthropic efforts or leverage their business infrastructure to implement projects directly. 
  5. Family philanthropy is creating ties across generations and borders: Through their philanthropy endeavors, the families create a multi-generational legacy while forging tighter bonds in their shared decision-making, community and joy. 
  6. Family philanthropy is sustaining core values over time: For these families, philanthropy is a lasting channel to reinforce core family values across generations. 

家族是诸多亚洲文化的基石,深刻影响着商业与慈善事业的运作方式。近年来,亚洲地区致力于慈善事业的家族办公室和基金会数量显著增长。本报告深入剖析了亚洲五大家族开展慈善事业的核心驱动力与策略,展现了他们各自创造社会影响力的独特历程。  

本报告涵盖了乔杜里家族(尼泊尔)、夏利里拉家族香港)、李东生家族(中国内地)、罗氏家族(香港)以及陈江和家族(印度尼西亚/新加坡)。虽然五个家族的慈善事迹不能完全代表亚洲整体趋势,但深入剖析其各自慈善捐赠动机及方法的演变,为理解亚洲地区家族慈善事业提供了独特视角。我们研究的每个家族都有自己独特的慈善理念和方式,但也拥有一些共同特征: 

  1. 家族慈善呈现多元形态:这些家族通过企业基金会、家族基金会、混合模式或针对特定议题的公益项目等不同形式开展捐赠,并结合自身行事风格与社会目标,制定混合多元的慈善战略 
  2. 家族慈善以社区为本:慈善事业被视为一种回馈社会的方式——这些家族的商业版图、财富积累与人脉网络正是在当地社区逐步建立起来的。 
  3. 家族慈善日益专业化:这些家族均展现出慈善事业规范化的趋势,尤其在新一代家族成员的日益参与下。具体体现在设立基金会聘请专业团队或外部顾问来评估社会需求、规划管理项目、评估项目影响等。在此过程中,家族自身会主导整体发展方向与愿景蓝图 
  4. 家族企业赋能并驱动家族慈善:这些家族运用其商业专长提升慈善效能,或依托企业营运的基础设施直接落地公益项目。 
  5. 家族慈善正在跨越世代与地域建立纽带:这些家族通过慈善事业创造了代际传承,更在共同决策、社会联结与价值共鸣中建立了更紧密的家族纽带。 
  6. 家族慈善维系家族核心价值观:对这些家族而言,慈善事业是跨越代际强化家族核心价值观的恒久载体。 

Corporate Social Responsibility in ASEAN

Commissioned by the ASEAN Business Advisory Council Malaysia (ASEAN BAC Malaysia)

This report, commissioned by the ASEAN Business Advisory Council Malaysia (ASEAN-BAC Malaysia) and conducted by the Centre for Asian Philanthropy and Society (CAPS), offers the first comprehensive look at Corporate Social Responsibility (CSR) across Southeast Asia. It highlights the private sector’s crucial role in addressing major regional challenges like improving livelihoods, access to education and healthcare, and tackling climate change.

With international financial aid to Southeast Asia decreasing and governments facing budget limits, this study was initiated to understand and boost private sector contributions to societal needs. While businesses in the region have a long history of supporting communities, and their investment is vital for development, CSR’s full potential is hampered by unclear definitions, limited regulations, and underused support systems.

To improve the impact of CSR, the report calls for coordinated action from ASEAN as an organisation, national governments, individual companies, and business groups.

Key recommendations include:

  • Standardising CSR definitions and reporting across ASEAN.
  • Introducing stronger policies and incentives, such as broadening tax benefits for corporate giving and promoting government-endorsed CSR awards.
  • Increasing and strategically deploying CSR funds, moving beyond just education and healthcare to address critical issues like environmental protection.
  • Encouraging more cross-border giving and regional collaboration.
  • Clarifying how CSR fits within sustainability (ESG) frameworks for listed companies, ensuring community investment is explicitly included.

Ultimately, by improving and expanding CSR, ASEAN can not only deepen its commitment to community development but also become a leader for other Global South nations, enhancing its social and economic resilience.

Learn about ASEAN-BAC Corporate Philanthropy Framework: https://aseanbac.com.my/asean-corporate-philanthropy-framework/

 

公益出海,赋能全球:书写中国软实力新篇

公益时报 - China Philanthropy Times

This Op-ed by CAPS team members Angel An-Chi Chiang (Director, Research and Advisory, Greater China) and Ke LI (Research Associate) discusses strategies to further amplify the impact of China’s philanthropy going abroad.

China’s philanthropic efforts have been thriving, with total social donations reaching CN¥151 billion (approx. US$21 billion) in 2023. Amid geopolitical tensions, economic and environmental challenges, and diminishing international aid, China’s philanthropy holds significant opportunities to support broader social development worldwide. Discover more in the article here.

ASEAN BAC Preparing 3 Detailed Studies on ASEAN IPO Prospectus – Nazir

Bernama

The Centre for Asian Philanthropy and Society is working with ASEAN to study best practices in corporate philanthropy across the region. Read the full article here.

Philanthropy in Asia diverges greatly from Western models

Nikkei Asian Review

Wealth is growing in Asia at an unprecedented rate. In 2020, Asia became the world’s second-richest region, with 169,889 ultra-high-net-worth (UHNW) individuals accounting for 28% of the global UHNW population — and these numbers are expected to grow. Along with this growth, there is an increased interest and ability to engage in philanthropy.

CAPS Co-Founder and Chief Executive Ruth Shapiro, examines recent trends and unique characteristics associated with the rapid growth of philanthropy in Asia.
Discover how this evolving landscape is shaping social investments across the region in the article.

Why family offices in Hong Kong are factoring philanthropy in to their investment portfolios

South China Morning Post

The Doing Good Index 2024 showed Hong Kong family offices lagging behind the Asian average – Kithmina Hewage at the Centre for Asian Philanthropy and Society and Jason Fong at InvestHK discuss the issue.

Hong Kong is home to more than 2,700 single-family offices and 15,000 charities. Yet according to the Doing Good Index 2024, only 8 per cent of social organisations in Hong Kong receive ongoing funding for capacity building from social delivery organisations (SDOs) such as philanthropists and family foundations, well below the Asian average of 15 per cent.

Read the full article here.

DECODED: Collaborative Giving in Asia

Our DECODED series unpacks, explains, and crystallizes issues critical for social investment in Asia. It draws upon our expertise in research and access to an extensive network of sector experts and philanthropists in 18 Asian economies, enabling us to identify emerging trends in the region. Through DECODED, we translate these concepts into digestible insights.  

This edition of DECODED looks at the unique landscape of collaborative giving in Asia. In recent years, the global call for more collaboration to tackle significant societal challenges has grown louder. There is strong recognition that collaboration is critical in driving meaningful change at scale, and private sources of wealth have become an increasingly important source of capital that can be mobilized swiftly. However, the discourse around collaborative giving has been dominated by models and approaches emanating from the West, often neglecting the contributions of similar efforts in Asia. This oversight ignores the characteristics and nuances that distinguish Asian philanthropy. In Asia, we find that while interest in collaboration is high, actual attempts to create these mechanisms are more limited. Despite this, given the enormity of our shared challenges, we need to find ways to carry out more collaborative efforts. 

Ronnie Chan (HKSAR) & Nirvana Chaudhary (Nepal)
Title
Ronnie Chan & Nirvana Chaudhary
Organization
CAPS' Co-Founder & Chair, and Honorary Chair of Hang Lung Properties; Managing Director of CG Corp Global and member of CAPS' Advisory Board
Country
HKSAR & Nepal

Published date: 20 September 2024

At the launch event for the Doing Good Index 2024, CAPS’ Co-Founder and Chief Executive, Dr. Ruth Shapiro, hosted a fireside chat with Mr. Ronnie Chan, Co-Founder and Chair of CAPS and Honorary Chair of Hang Lung Properties, and Mr. Nirvana Chaudhary, Managing Director of CG Corp Global and member of CAPS’ Advisory Board. They discussed donors’ perspectives on philanthropic giving in Asia and how collaborative efforts can supercharge efforts to address social challenges. 

Ruth: Good afternoon, both, and thank you for joining me for our launch event. I wanted to start with a very broad question: What do you think the role of philanthropy is? 

Nirvana: As a member of a corporate family, philanthropy is a vision set by a founder or leading family member who sets out to make a difference in some area within a given economy.  

Philanthropy goes beyond just charity. A charitable dollar has one life, but a philanthropic dollar has multiple lives. That is exactly how corporate philanthropy functions. Corporate philanthropists set out to eradicate a social problem. They leverage their corporate infrastructure, network and resources and address challenges by applying private sector resources and a business-oriented mindset towards philanthropic ends. They measure returns not in terms of profit but the impact they create. 

Ronnie: This question has many layers. In terms of individual motivation, philanthropy is a means of gaining joy and satisfaction, driven by the knowledge that one has done well for society. However, philanthropy alone cannot solve the world’s problems. So, how do you leverage the dollars that you do have? It works best if you leverage your dollar to do the work of two or three dollars.  

A famous Hong Kong philanthropist used her philanthropic dollars to vaccinate people in the poorest province in China, which then prompted the government to vaccinate the whole country. That’s the ripple effect that philanthropy can have–one philanthropist working in one poor province was so successful that she shaped government policy. So, I think that ingenuity and creativity can really abound in this space, and the world has yet to scratch the surface of what philanthropy can offer. We are potentially entering a “golden era” of philanthropy in the sense that we may see a lot of ingenuity. This is particularly true of Asia because philanthropy is still a growing sector here, unlike in Europe or the US. 

Ruth: Nirvana, can you share with us an example from either the Chaudhary Foundation or Nepal, more generally, where philanthropy demonstrated the viability of an initiative and the government picked it up? 

Nirvana:  In 2015, Nepal experienced a devastating earthquake. Approximately 10,000 people died, and 700,000 homes were either damaged or destroyed. Given the sheer complexity and scale of what the government needed to accomplish in terms of relief efforts—complicated by bureaucratic hurdles, policies, and emergency disaster protocol—crisis response was inevitably delayed. That’s where the private sector’s speed and efficiency came in. 

The private sector has the unique ability to rapidly mobilize infrastructure and resources to respond to a crisis of this nature. Our company made full use of the resources at our disposal. We opened up 15 of our schools as relief centers, and we used the healthcare branches under the Chaudhary Group to provide relief materials to those affected by the earthquake. Because we had two thousand staff on the ground involved in relief efforts, we knew exactly which families were most affected by the earthquake. The government and various multilateral agencies used our data to determine which homes urgently needed assistance. 

Given that so many homes were damaged, we aimed to construct a new home or transition shelter and allocate it to a family in just 15 days. Over the course of a year, we built 5,500 homes,  55 schools, 22 digital classrooms, and 20 clean-water drinking systems. We also rebuilt an entire village with 180,000 homes and a community center and trained 7,000 people. 

In comparison, it took the government one year to organize the necessary resources. The government has bureaucratic processes, which can slow relief efforts, especially in developing countries like Nepal. However, the private sector can intervene to a positive end in its limited capacity. There’s no end to how much you can do. Through all this, we continuously partnered with local governments and NGOs with the knowledge and experience necessary for a venture of this scale. 

Ruth: Ronnie, much of your family philanthropy is not through Hang Lung but your family’s Morningside Foundation. Nirvana, in your case, your family philanthropy is mostly routed through the Chaudhary Foundation, which is one and the same as the Chaudhary Group. I want to talk about how this plays out because personal and corporate philanthropy are often delinked in the West, whereas in Asia, they tend to be more closely connected. What are your views on this? What are the upsides or the downsides of linking, or not linking, personal philanthropy with corporate philanthropy? 

Ronnie: Well, in the West, most large companies are already public entities, so a family’s intervention is by default limited, at least in terms of equity ownership. However, in much of this part of the world, many companies are directly linked to a particular family. As a result, the two entities tend to blend together, the extent of which depends on the level of corporate governance. If the standard of corporate governance is high, then there will be no misuse of funding.  

Ruth: My observation has been that when people invest in companies in Asia, they also invest in the families that own them. The investors often know the dominant shareholder very well and decide to invest because they believe the family will continue to make money. So, there is a little bit more latitude for Asian companies to take a more expansive view of family philanthropy and really build up the societies and the communities in which that family lives and the company operates. What do you think, Nirvana? 

Nirvana: We consider ourselves a small, 100% family-owned company. But our strategy has always been very clear and emerges in three distinct strands. The first is that the Chaudhary Group has a family-led constitution. As a family, we decided on the areas where we feel we can make the most difference in our homeland, Nepal. For instance, in the health sector, we prioritize funding maternal and child health initiatives and focus on improving child nutrition, with a special focus on stunting. Second, as the Chaudhary Group, we focus on four or five areas. We’re able to leverage our networks and infrastructure to generate a bigger impact.  

Third, I run my foundation in a personal capacity. As part of my personal philanthropy, I support orphanages and animal shelters and fund many scholarships. These priorities may not necessarily fit in with my family’s—or the company’s—philanthropic objectives and goals. The role requires me to wear different hats depending on whether I represent myself, my family, or the Chaudhary Group.  

Ruth: In the Doing Good Index, three out of the four sets of major indicators pertain mainly to government policies:  regulations, tax and fiscal policies, and procurement policies. Government looms large in Asia. Nirvana, you said you regularly work with the government on your projects. How? And what do you think the role of government should be in helping private individuals, families and companies?  

Nirvana: In the context of Nepal, the role of the government is to create the right policies. We rely on the government to create an enabling environment so that we can get the regulatory approvals we need and launch certain social initiatives on time.  

For example, our foundation engages in a lot of new development projects in sports and education, and we were lobbying the government to improve the enabling environment around these areas. When the budget for this year was announced, the government declared that sports sponsorships would be considered CSR. No more than a week later, we saw companies start saying, “What more can we do to strengthen sports infrastructure and strengthen cricket academies and football leagues?” That one policy has already started changing the narrative of youth development through sports.  

Ruth: I’ve said before that policies and regulations are like cholesterol: good regulations are good cholesterol, and they allow the system to flow. Bad cholesterol, like bad regulations, gums things up. You can’t just not have any regulations, but you need the right scale and type of regulations to spur good behavior and allow both innovation and organizations to flourish. 

Both of you have worked with and supported a variety of nonprofit organizations, and also participated in collaborative efforts to bring various actors together to make a larger impact. What are some of the things you have learned about working collaboratively? 

Nirvana: I’m currently undertaking a massive task of creating a group of 25-30 different organizations to take part in the Third Pole summit. Nepal is a custodian of the trans-Himalayan region, which consists of nine economies and 1.9 billion people. This region is heavily impacted by global warming, and we need to address this quickly for the future of our people. 

I’m leading this initiative, but I am getting government stakeholders, the World Economic Forum, and the Gates Foundation involved. There are several organizations that have expertise and are already doing a lot of things in this space but have not come together collectively. If they collaborated, the impact they generated could be much bigger because right now they are working in isolation.  

Ruth: What goes in to attracting collaborative partners such as these? 

Nirvana: If you want to create an impact as a philanthropist, you need to have a clear vision and a clear heart. Why would partners collaborate with us? Because we have a proven track record. If they see you have a track record, if they see you have the right strengths, the right competency, the right people, and the right ideas, they will want to work with you. The same thing applies to how the development sector thinks. Organizations want to multiply that dollar investment they’ve got, which normally they would not have expected much return on. 

Ruth: Ronnie, you have worked with many philanthropic efforts in which there are multiple funders. Are there certain “rules” for effective collaboration? 

Ronnie: When thinking about pooling resources for the common good, it’s about more than just money. 30 years ago, my family provided financial assistance to a community organization in desperate need. But when I look back, my biggest contribution to that organization was not the funding, but rather, I introduced them to a friend of mine who was the Executive Director of one of the biggest real estate companies in Hong Kong at the time. He eventually became the chair of their board. My point is that there are many ways to contribute. Networks and expertise are very, very important. 

Ruth: Nirvana, do you have any final thoughts about the evolution of philanthropy in your lifetime? How do you see the perceptions of the sector changing? 

Nirvana: I’m seeing a massive change. Because of greater access to information, the younger generation is far more aware of the problems around the world and in their environment.  

Ruth: I agree. Thirty years ago, there was the nonprofit philanthropic side, the for-profit investment side, and nothing in the middle. Now, there’s a lot in the middle, with different kinds of financial tools being brought to bear, and that creates a lot of opportunity and innovation. Ronnie, what do you think? 

Ronnie: This is a sector that is very, very young. This sector has more innovation and creativity yet to be seen. Intellectual capital, when married with financial capital, can do tremendous good. The message that I want to convey is simple. Perhaps philanthropy is not a sector that will solve the world’s problems, but it will make life a lot more beautiful for the givers and the receivers.