The family unit serves as a cornerstone of many Asian cultures, influencing how business and philanthropy are conducted. In recent years, there has also been a notable rise in family offices and foundations in the region dedicated to doing good. This report delves into the motivations and strategies of five prominent Asian families, showcasing their unique journeys toward societal impact.
This report profiles the Chaudhary family (Nepal), the Harilela family (Hong Kong ), the Li family (China), the Lo family (Hong Kong), and the Tanoto family (Indonesia/Singapore). While the stories of these five philanthropic families alone cannot capture broader regional trends, a detailed examination of what motivates their collective giving and how their approaches have evolved offers unique insights into family philanthropy in the region. Indeed, each family we studied has its own distinct way of giving back, but our study has also identified six common characteristics:
- Family philanthropy comes in many forms: These families showcase different vehicles of giving—whether it be through corporation foundations, family foundations, hybrid models or charitable initiatives focused on specific causes—and have a mix of approaches to craft philanthropic strategies that align with their work styles and social goals.
- Family philanthropy is primarily community-focused: Philanthropy is seen as a way to give back to the communities where these families have built their businesses, wealth and networks.
- Family philanthropy is professionalizing: These families reflect a trend toward institutionalizing philanthropy, especially with the involvement of newer generations. This is demonstrated through the creation of foundations and the hiring of professional staff or external advisors to assess community needs, structure and manage programs and initiatives, and evaluate impact – with the family steering the overall direction and vision.
- Family philanthropy is reinforced—and inspired—by the family business: These families use their business expertise to enhance their philanthropic efforts or leverage their business infrastructure to implement projects directly.
- Family philanthropy is creating ties across generations and borders: Through their philanthropy endeavors, the families create a multi-generational legacy while forging tighter bonds in their shared decision-making, community and joy.
- Family philanthropy is sustaining core values over time: For these families, philanthropy is a lasting channel to reinforce core family values across generations.
家族是诸多亚洲文化的基石,深刻影响着商业与慈善事业的运作方式。近年来,亚洲地区致力于慈善事业的家族办公室和基金会数量显著增长。本报告深入剖析了亚洲五大家族开展慈善事业的核心驱动力与策略,展现了他们各自创造社会影响力的独特历程。
本报告涵盖了乔杜里家族(尼泊尔)、夏利里拉家族(香港)、李东生家族(中国内地)、罗氏家族(香港)以及陈江和家族(印度尼西亚/新加坡)。虽然五个家族的慈善事迹不能完全代表亚洲整体趋势,但深入剖析其各自慈善捐赠动机及方法的演变,为理解亚洲地区家族慈善事业提供了独特视角。我们研究的每个家族都有自己独特的慈善理念和方式,但也拥有一些共同特征:
- 家族慈善呈现多元形态:这些家族通过企业基金会、家族基金会、混合模式或针对特定议题的公益项目等不同形式开展捐赠,并结合自身行事风格与社会目标,制定混合多元的慈善战略。
- 家族慈善以社区为本:慈善事业被视为一种回馈社会的方式——这些家族的商业版图、财富积累与人脉网络正是在当地社区逐步建立起来的。
- 家族慈善日益专业化:这些家族均展现出慈善事业规范化的趋势,尤其在新一代家族成员的日益参与下。具体体现在设立基金会,聘请专业团队或外部顾问来评估社会需求、规划管理项目、评估项目影响等。在此过程中,家族自身会主导整体发展方向与愿景蓝图。
- 家族企业赋能并驱动家族慈善:这些家族运用其商业专长提升慈善效能,或依托企业营运的基础设施直接落地公益项目。
- 家族慈善正在跨越世代与地域建立纽带:这些家族通过慈善事业创造了代际传承,更在共同决策、社会联结与价值共鸣中建立了更紧密的家族纽带。
- 家族慈善维系家族核心价值观:对这些家族而言,慈善事业是跨越代际强化家族核心价值观的恒久载体。